SKI TYRES PRIVACY POLICY

At Ski Tyres, we are committed to protecting and respecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website www.skityres.co.uk (the “Site”). Please read this policy carefully to understand our practices regarding your personal data.

DATA CONTROLLER

Ski Tyres (referred to as “we,” “us,” or “our” in this policy) is the data controller responsible for your data.

Our registered office is located at Unit 4405, Oakfield Close, Tewkesbury Business Park, Tewkesbury, Gloucestershire, GL20 8PF.

If you have any questions about this Privacy Policy, you can contact us at hello@skityres.co.uk

WHAT DATA WE COLLECT

We may collect and process the following types of personal data:

Personal Identification Information: Name, email address, phone number, or postal address when you voluntarily provide them through forms on our Site.

Technical Data: IP address, browser type and version, time zone settings, operating system, and other technology used to access our Site.

Usage Data: Information about how you use our Site, including browsing patterns and interaction with our services.

Marketing and Communication Data: Preferences for receiving marketing communications from us and your communication preferences.

HOW DO WE COLLECT YOUR DATA

We collect data in the following ways:

Direct Interactions: You may provide personal data by filling out forms on our Site, subscribing to our newsletter, or contacting us directly.

Automated Technologies: As you interact with our Site, we may automatically collect technical data about your equipment, browsing actions, and usage patterns using cookies, server logs, and other tracking technologies.

HOW DO WE USE YOUR DATA

We will only use your personal data when the law allows us to. Common uses of your data include:

To provide and maintain our services, including responding to inquiries and requests.

To improve our Site, services, and user experience.

To send you marketing communications, updates, and offers where you have opted in.

To comply with legal or regulatory obligations.

LEGAL BASIS FOR PROCESSING

We process your personal data under the following legal bases:

Consent: Where you have given clear consent for us to process your personal data for a specific purpose.

Contract: To perform a contract with you or take steps to enter into a contract.

Legal Obligation: To comply with legal or regulatory requirements.

Legitimate Interests: For our legitimate business purposes, including to provide, improve, and market our services.

SHARING YOUR DATA

We do not share your personal data with third parties unless:

It is necessary for the performance of a contract or provision of a service.

We are legally required to do so by law enforcement or regulatory bodies.

You have given us explicit consent.

We may share your data with trusted service providers who help us operate our website and services, but they are bound by confidentiality agreements and data protection obligations.

DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to comply with legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the nature and sensitivity of the data, the potential risk of harm from unauthorised use, and any applicable legal obligations.

YOUR DATA PROTECTION RIGHTS

Under the UK GDPR, you have the following rights:

Right to Access: You can request a copy of the personal data we hold about you.

Right to Rectification: You can ask us to correct any inaccurate or incomplete personal data.

Right to Erasure: You can request that we delete your personal data where there is no longer a legitimate reason for us to keep it.

Right to Restrict Processing: You can request that we suspend the processing of your data in certain circumstances.

Right to Data Portability: You can request the transfer of your personal data to another organisation.

Right to Object: You can object to our processing of your personal data based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent: You can withdraw consent at any time where we are relying on it to process your personal data.

To exercise these rights, please contact us at [email@example.com].

COOKIES

Our Site uses cookies to enhance the user experience. Cookies are small data files stored on your browser or device. For more information on the cookies we use and how to manage them, please refer to our Cookie Policy.

SECURITY OF YOUR DATA

We are committed to ensuring that your personal data is secure. We implement appropriate technical and organisational measures to protect against unauthorised access, alteration, disclosure, or destruction of your personal data.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you by email. We recommend you review this policy regularly to stay informed about how we protect your data.

CONTACT US

If you have any questions or concerns about this Privacy Policy or our data protection practices, please contact us at our administration office:

Sky Tyres
331 Bristol Road
Gloucester
GL2 5DN

hello@skityres.co.uk

01452 307500

Effective Date: October 1 2024